(Journal & guides)

Resources

Practical guides and honest lessons from the studio, on branding, design, websites and marketing.

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Design

Gradients are back. Here’s how to use them without looking dated

Depth, light and restraint: three rules for gradients that feel modern.

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Development

Why your website is slow, and the five fixes that matter

Images, fonts and scripts: where the seconds actually go.

Brief.
Guides

How to write a brief that gets you a better website

A one-page template and the questions that save weeks of back-and-forth.

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Branding

Choosing a typeface for your brand: a practical checklist

Personality, readability, licensing, and the mistakes we see most.

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Marketing

Google Ads or Meta Ads? Where small businesses should spend first

How to choose, what to budget, and when to switch.

Business

How to measure whether your redesign paid off

The three numbers to record before you start, so you can prove it worked.

Guides

The pre-launch checklist we run on every website

Forty checks across content, accessibility, SEO and speed.

Branding

Packaging that sells: what we learned designing 40 products

Shelf tests, colour coding and the details customers actually notice.

WordPress vs Shopify
Development

WordPress, Shopify or custom code? An honest guide for 2026

Cost, speed, flexibility and who looks after the site after launch.

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