# huelabs

> Design & technology studio, Kochi


## Posts

- [Clarity before cleverness: how to write a brand story people remember](https://huelabs.in/resources/clarity-before-cleverness/): Most brand stories fail because they try to sound impressive. Here's the simple framework we use to find the one sentence that makes everything else click.
- [Gradients are back. Here's how to use them without looking dated](https://huelabs.in/resources/gradients-are-back-heres-how-to-use-them-without-looking-dated/): Depth, light and restraint: three rules for gradients that feel modern.
- [Why your website is slow, and the five fixes that matter](https://huelabs.in/resources/why-your-website-is-slow-and-the-five-fixes-that-matter/): Images, fonts and scripts: where the seconds actually go.
- [How to write a brief that gets you a better website](https://huelabs.in/resources/how-to-write-a-brief-that-gets-you-a-better-website/): A one-page template and the questions that save weeks of back-and-forth.
- [Choosing a typeface for your brand: a practical checklist](https://huelabs.in/resources/choosing-a-typeface-for-your-brand-a-practical-checklist/): Personality, readability, licensing, and the mistakes we see most.
- [Google Ads or Meta Ads? Where small businesses should spend first](https://huelabs.in/resources/google-ads-or-meta-ads-where-small-businesses-should-spend-first/): How to choose, what to budget, and when to switch.
- [How to measure whether your redesign paid off](https://huelabs.in/resources/how-to-measure-whether-your-redesign-paid-off/): The three numbers to record before you start, so you can prove it worked.
- [The pre-launch checklist we run on every website](https://huelabs.in/resources/the-pre-launch-checklist-we-run-on-every-website/): Forty checks across content, accessibility, SEO and speed.
- [Packaging that sells: what we learned designing 40 products](https://huelabs.in/resources/packaging-that-sells-what-we-learned-designing-40-products/): Shelf tests, colour coding and the details customers actually notice.
- [WordPress, Shopify or custom code? An honest guide for 2026](https://huelabs.in/resources/wordpress-shopify-or-custom-code-an-honest-guide-for-2026/): Cost, speed, flexibility and who looks after the site after launch.

## Pages

- [Refund & Cancellation Policy](https://huelabs.in/refund-policy/): How cancellations and refunds work for huelabs client projects, hosting, Shop purchases and Labs subscriptions.
- [Delivery Policy](https://huelabs.in/delivery-policy/): We sell digital products and software only. Here's how and when you receive what you buy.
- [Cookie Policy](https://huelabs.in/cookie-policy/): The small amount of information huelabs.in stores in your browser, and how to control it.
- [Terms of Service](https://huelabs.in/terms/): The terms for using huelabs.in, working with huelabs on client projects, buying from our Shop and using our Labs software.
- [Resources](https://huelabs.in/resources/): Practical guides and honest lessons from the studio, on branding, design, websites and marketing.
- [Careers](https://huelabs.in/careers/): Do the best work of your career with a small team in Kochi, on brands, websites, apps and our own software.
- [Contact](https://huelabs.in/contact/): Tell us what you're working on and where you want to get to. We reply to every message within one working day.
- [About](https://huelabs.in/about/): A design and technology studio in Kochi. Strategy, design, code and marketing from one team, since 2021.
- [Home](https://huelabs.in/): huelabs is a design and technology studio in Kochi, India. Brand strategy, identity, websites, apps and performance marketing for businesses in India and worldwide.
- [My account](https://huelabs.in/my-account/): Download your files again, get invoices and update your details.
- [Checkout](https://huelabs.in/checkout/): Pay in rupees with UPI, card, net banking or wallet, or in US dollars by card.
- [Cart](https://huelabs.in/cart/)
- [Shop](https://huelabs.in/shop/): Brand kits, templates and themes, made from the files we use on client work. Download instantly, use straight away.
- [Privacy Policy](https://huelabs.in/privacy-policy/): How huelabs collects, uses and protects your personal data, in line with India’s Digital Personal Data Protection Act, 2023.

## Products

- [Northside Sans](https://huelabs.in/shop/northside-sans/): A geometric grotesk in 8 weights plus a variable font, tuned for big, tight headlines.
- [Line Icons Pro](https://huelabs.in/shop/line-icons-pro/): 1,200 icons on a 24px grid with adjustable stroke. SVG, Figma and React.
- [Genius AI Kit](https://huelabs.in/shop/genius-ai-kit/): Chat, prompt and agent interface patterns, plus a landing page for AI products.
- [Orbit UI Kit](https://huelabs.in/shop/orbit-ui-kit/): 600+ components and 40 screens for fintech and dashboards. Auto-layout, light and dark.
- [Journal WordPress Theme](https://huelabs.in/shop/journal-wordpress-theme/): A clean magazine and blog theme with block patterns, dark mode and SEO built in.
- [Storefront Shopify Theme](https://huelabs.in/shop/storefront-shopify-theme/): A fast Shopify theme built to convert, with mega menus, filters and product bundles.
- [Studio Website Theme](https://huelabs.in/shop/studio-website-theme/): A complete agency website with CMS-ready project, team and blog pages.
- [Studio Proposal Kit](https://huelabs.in/shop/studio-proposal-kit/): Proposal, quote, invoice and contract templates written for Indian studios and freelancers.
- [Pitch Deck Template](https://huelabs.in/shop/pitch-deck-template/): A 40-slide investor deck with a clear story structure, charts, market and team slides.
- [Launch Social Kit](https://huelabs.in/shop/launch-social-kit/): 120 posts, stories and carousels for product launches, in square, portrait and story sizes.
- [Brand Guidelines Template](https://huelabs.in/shop/brand-guidelines-template/): A 60-page guideline template covering logo, colour, type, voice and real-world use.
- [Starter Brand Kit](https://huelabs.in/shop/starter-brand-kit/): Logo layouts, a colour and type system, and 80+ editable templates for social, print and stationery.


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